Searious Business
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What we do

We make the circular economy happen.


We help brand owners accelerate through cooperation and innovation. We focus on three sectors:


Our approach:


We apply our knowhow and partner network in the whole plastics value chain to think of innovative solutions with dedicated experts. With this holistic approach, our solutions reach further than the scattered approach of solo companies.

We offer novel innovation projects to global companies in high volume markets where plastics are involved. We ReThink, we ReDesign, we ReBrand. Our unique combination of drive, vision and a total value chain approach help our clients be ‘leaders of change’ in their sectors: in packaging, furniture and consumer electronics. This way, our clients can show the world how to move away from oil-based plastics.

We help our clients to rebuild their business model towards a sustainable one with increasing margins. And even more important: with it, we create a lasting change. Together we preserve the planet for the next generations. 

Our ReThink - ReDesign - ReBrand approach focuses on the careful management of material flows through product design, reverse- logistics, business model innovation and cross-sector collaboration. Moving the plastic value chain in this direction means improving recycling, promoting reuse and redesigning products, while taking into account the whole lifecycle of products.



Leading ideation sessions, identifying promising innovations in the sustainable use of plastics, deploying Plastic Scans and mapping material flows, connecting to industry and design experts and providing your business with a fresh perspective.



Redesigning material and technology use to innovate product design for market-readiness, setting up the careful management of plastic material flows, improving effective reusability, recyclability and recycled content in products and packaging, coordinating systemic change (e.g. business model innovation) and including Material Flow Analysis, extended Life Cycle Analysis and Cost-Benefit Analysis.



Delivering the results to showcase what can be done in your industry, building a collection of success stories, inspiring customers, partners and stakeholders to follow your example, proving the business case for sustainability, connecting your brand to global goals and initiatives.



Our theory of change

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