Our Approach
Future-proof your business
Searious Business is a one-stop shop providing tailor-made solutions to each of our clients.
For every type of waste, there is a circular solution.
Plastic assessment, briefing on legislation and targets, networking solutions and identifying opportunities for change
Decision-making tools such as Life Cycle Analysis (LCA) , Cost Benefit Analysis (CBA)
Management of material flow, testing concept solutions and monitoring results
Help with effective communication and training your team
Redesigning products and advice on business modelling
From Packaging Compliance to Better Business Decisions
Action for CHANGE
PICK YOUR BATTLE
Assess plastics use by conducting a Plastic Scan on company’s challenges and select a number of challenging areas to improve
FIND THE SOLUTION
Perform a feasibility study, including LCA, Cost-Benefit Analysis and Best Business Case set-up
CHANGE THE GAME
Engage with waste management industry through our materials and design experts to maximize circular material flow
PROVE THE CONCEPT
Implement a pilot on one of your ‘recycle disasters’. Expect disruptive innovations, ethical benefits and economic rewards
Additional SERVICES
PPWR
We help brands, FMCGs and white‑label suppliers turn PPWR compliance into strategic advantage — translating data into smarter portfolio decisions, supplier alignment and future‑proof packaging strategies.
EPR
EPR is complex and varies across regions. Our tool helps brands design packaging to minimise EPR costs—turning compliance into clear actions that reduce waste, fees and future risk.
Legislation for plastic use moves fast.
We monitor developments and can provide a full legal overview with strategic recommendations
LEGISLATION
TRAINING
We provide training to inspire and engage teams to incorporate circularity into their everyday work
"The truly convincing and interactive workshops gave our teams the inspiration and tools to rethink our business models towards circularity. The support provided was essential to accelerate our transformation.”
Hede-Marie Hauser, Vice President of Sustainability at Gardena
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“Searious Business helped our teams with these easy-to-understand guidelines making it accessible for every employee to make sustainable decisions in the future.”
— Vodafone Ziggo
"Searious Business helped us sharpen our ambitions in sustainable packaging and challenged us to better define our targets and end goal.”
— Martine Kruiswijk, Sustainable Packaging Specialist at Vrumona
“The truly convincing and interactive Workshops gave our teams the inspiration and tools to rethink our business models towards “circularity". The provided support was essential to accelerate our transformation.”
— Hede-Marie Hauser, Vice President Sustainability at Gardena
“Searious Business helped us tremendously in determining the best options and providing new insights into the sustainable packaging arena. Highly recommended for who wants to push their sustainability targets forward!”
— Unilever
FAQ
Q: What does Searious Business do?
A: Searious Business is a circular plastics consultancy based in Eindhoven, Netherlands, founded by Willemijn Peeters. We help brand owners, supermarkets, and packaging manufacturers eliminate single-use plastics, design viable reusable packaging systems, and comply with legislation such as the EU PPWR (Packaging and Packaging Waste Regulation) mandates. Alongside our commercial work with packaging, we also collaborate with NGOs and governments on larger international projects designed to accelerate systemic change in plastic use.
Q: How do companies transition away from single-use plastics?
A: Companies transition by auditing their plastic packaging portfolio, executing Life Cycle Analyses (LCA), and redesigning supply chains for reuse. Searious Business guides enterprises through four steps: a plastic scan, feasibility studies, value chain collaboration, and pilot implementation.
Q: What tools are used to measure a plastic product's circular performance?
A: Searious Business utilizes tailored Life Cycle Analyses (LCA) combined with precise Cost-Benefit Analyses (CBA). These tools measure exact plastic footprints, calculate Extended Producer Responsibility (EPR) fee savings, and verify environmental and economic trade-offs of prospective materials.
Q: How does circular plastic use provide a competitive advantage?
A: Moving away from virgin plastic future-proofs supply chains against volatile material costs and incoming global legislation. Sustainable packaging solutions engineered by Searious Business lower long-term Extended Producer Responsibility (EPR) compliance costs while meeting consumer demand for eco-friendly brands.
Q: How do you design viable reusable packaging systems?
A: Searious Business introduces reusable alternative packaging models for B2C and B2B packaging, shifting brands from treating packaging as disposable trash to viewing it as a tracked asset. We scale reuse via rigorous economic forecasting, behavioural design, and standardised supply chain collection loops. By analysing the high-priority categories for reuse in your product portfolio, we can help you decide, design and implement reuse in your company.
Monthly recap
Stay up to date with our projects and other developments in the circular economy