Get involved

And become part of the solution for a cleaner ocean

More and more plastics are polluting our ocean and seas - the plastic soup is getting bigger every day. Let's make sure plastics don't end up in our ocean in the first place.

Reusing our plastics by circular production offers a lot of opportunities. By gathering our plastics and turning them into new products, we can reduce our plastic waste to an absolute minimum. This effective way of production will keep our ocean alive. 

Innovation is the solution to pollution.

Willemijn Peeters
Ocean Ambassador

of the Netherlands

I gather business leaders and other stakeholders who are united by a shared vision of an ocean free of plastic waste. Let me help you to define and implement more sustainable ways of producing and distributing goods.

I believe in the power of innovation and entrepreneurship to address complex environmental challenges. With Searious Business, my primary focus is on sourcing solutions for the plastic pollution going on in our ocean right now.

Searious Business stands out by using disruptive innovation at the intersection of technology, sustainability and social change. I am passionate about improving effectiveness of profit organizations as agents of change.

Positive impact on three levels




Set up an Ocean Platform with a Framework for Action. Involve more businesses, start new initiatives with a set time frame, collaborate NGO's, research facilities and governments.



Set up innovative projects and get results. As a project leader, I connect people, gather funding and whatever else is needed to scale it  up or make an application more mainstream.



Initiate inspirational projects in a number of municipalities. Gather businesses and other stakeholders for a new approach in re-designing and recycling of plastics, locally.

The three levels I work on, each have their own challenges. But above all, they provide me with a means to interlink and collaborate on a scale and scope I think is necessary to make a difference.



Hosting 'A Plastic Ocean' screening

Searious Business hosted the première of A PLASTIC OCEAN on January 19. It is an award winning film about the impact of plastic on our ocean. Watch the trailer and order an in-house screening for your company!

ReDesign Plastics: 276 pieces

New design standard for producers, to use in rethink & redesign plastics. Focus on radically different products, from >95% recycled content, and recyclable. More info:

Plastic Coop

Companies can now be part of a network of ultra-smart people working to book results in business without plastic waste.

Living Lab launched soon in Culemborg & Eindhoven, the Netherlands.

Cases / Solutions


Local recovery & reproduction of plastic materials

A Plastic Coop focuses on keeping plastic materials 'in the loop'. Local businesses use a 'Living Lab' to re-design and test using products made of recycled plastics.

Plastic Scan: Move from use of Plastic to Unique Selling Point

Gain insight into your use of plastics and business opportunities that come with different usage and treatment. Find out how much you spill, and earn a plastics label (A-F) by taking action.
Starting in Dutch, soon in English!

Building an international platform

Build consensus with companies and work together to Close the Plastic Tap. With the IUCN, I set up a Framework for Action, including an action plan, timeline, and the creation of a multi-stakeholder platform.

Among my clients:

My major partners: