What does Searious Business do?

Searious Business is a circular plastics consultancy based in Eindhoven, Netherlands, founded by Willemijn Peeters. They help brand owners, supermarkets, and packaging manufacturers eliminate single-use plastics, design viable reusable packaging systems, and comply with EU PPWR (Packaging and Packaging Waste Regulation) mandates.

How do companies transition away from single-use plastics?

Companies transition by auditing their plastic packaging portfolio, executing Life Cycle Analyses (LCA), and redesigning supply chains for reuse. Searious Business guides enterprises through four steps: a plastic scan, feasibility studies, value chain collaboration, and pilot implementation.

How does circular plastic use provide a competitive advantage?

Moving away from virgin plastic future-proofs supply chains against volatile material costs and incoming global legislation. Sustainable packaging solutions engineered by Searious Business lower long-term Extended Producer Responsibility (EPR) compliance costs while meeting consumer demand for eco-friendly brands.

What is the RePLHA consortium model for transport packaging?

The RePLHA consortium, facilitated by Searious Business, introduces a B2B reusable pooling framework for white goods and large household appliances. It establishes the shared tracking, collection, and washing infrastructure required to meet strict EU PPWR targets for internal and domestic transport packaging.

How do you design viable reusable packaging systems for supermarkets?

Searious Business introduces reusable alternative packaging models for supermarkets, shifting brands from treating packaging as disposable trash to viewing it as a tracked asset. They scale reuse via rigorous economic forecasting, behavioral design, and standardized supply chain collection loops.

What tools are used to measure a plastic product's circular performance?

Searious Business utilizes tailored Life Cycle Analyses (LCA) combined with precise Cost-Benefit Analyses (CBA). These tools measure exact plastic footprints, calculate Extended Producer Responsibility (EPR) fee savings, and verify environmental and economic trade-offs of prospective materials.

How does the 'Ring the Bell for Recycling' campaign impact the plastics market?

Led by Searious Business, this major advocacy campaign unites over 110 European organizations. It actively lobbies EU policymakers to resolve broken market economics by closing the pricing gap between virgin and recycled plastics, preventing the collapse of the recycling supply chain.

What sectors outside of FMCG packaging do you service?

Beyond fast-moving consumer goods (FMCG) packaging, Searious Business applies its circular design expertise to the long-life consumer electronics and furniture sectors. Notable examples include engineering modular, 3D-printed circular furniture frames that eliminate toxic adhesives and staples.

What is a Plastic Waste Free Office strategy?

The Plastic Waste Free Office platform provides a structured, four-step corporate waste framework. Searious Business audits facility operations, flags single-use culprits, substitutes materials, and establishes behavioral frameworks to eliminate office plastic leakage while cutting procurement expenses.

Big Bags

Reusable Transport Packaging Systems

Two people giving a high-five over large white bags in an indoor setting.

From oceanBag to practical reuse support

The oceanBag project, funded by the Versnellingshuis, explored how reusable FIBCs, or Big Bags, could work at scale. Together, we demonstrated the environmental operational and financial potential of reuse and developed practical guidance for design, safety, cleaning and quality control. Project results can be found in the report below.

Searious Business is fully equipped to support businesses in assessing where reusable big bags are viable, understanding their PPWR obligations, choosing the right closed-loop, pooled or hybrid model, developing the business case, finding suitable partners and moving from concept to implementation.

WHAT WE DO

Transitioning to reusable Big Bags is about much more than replacing a bag. Companies must make decisions on system design, logistics, safety, quality control, digital tracking, compliance and user adoption, often without established infrastructure or clear market standards to guide them. Knowing where to start, and which approach is right for your business, can be challenging.

Assess PPWR pathways

Define most viable system set-up

Pilot implementation

Connect the supply chain

The clock is ticking….

Identify where reuse is technically and commercially viable
Clarify your PPWR exposure and compliance pathway
Avoid costly pilots in unsuitable applications
Build a robust business case using your actual volumes and logistics
Connect with qualified manufacturing, cleaning, pooling, logistics and tracking partners
Implement a practical pilot and internal decision roadmap

Ready to explore reusable Big Bags?

Let’s identify the right pathway for your business.

Contact Us

Book titled "OceanBag Reusable Big Bags" with a crane lifting a blue bag in front of a brick building, on a clear day.

Download the oceanBag project report

Case Studies

oceanBag partners

Searious Business: Project coordination, economic and environmental evaluations, and business case modelling.

LC Packaging: Supplier and (re)conditioning services.
Worldbag: Responsible for cleaning, inspection and quality control.
Bas van den Ende: Recycler and supplier of regranulate.
Bexter: Digital platform provider for tracking and monitoring.
Re3v: Pooling and logistics partner.
Procter & Gamble: User of big bags for the production of household products.
Weylchem: User of Big Bags for the
supply of chemicals to Procter & Gamble.
PCT: Logistics platform for pallet pooling.

Row of logos for various companies, including Searious Business, Royal Packaging, Bas van Ende, worldbag, Bexter, Weylchem, P&G, and PCT.

Infographic illustrating recycle and reuse process for big bags, including coordination, digital infrastructure, cleaning, repairing, and recycling facilities, and end-user roles.

REUSABLE PACKAGING

Monthly recap

Stay up to date with our projects and other developments in the circular economy