Searious Business is a social enterprise that partners with major brands and organizations to reduce their plastic waste. Plastic pollution is a global crisis that must be solved at source. The company recently moved to a larger location at Strijp-S. “Our office is surrounded by other young dynamic start-up companies and that energy is contagious,” says Willemijn Peeters of Searious Business.

EPR, or Extended Producer Responsibility, is the idea that manufacturers should be responsible for the environmental impact of their products and packaging throughout their life cycle, even after they leave the factory gates. It shifts responsibility away from individual users, who, after all, are limited by their region’s recycling capabilities, placing it back with the people who have the power to change the system from within the producers.