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Magazine article featuring Willemijn Peeters of Searious Business discussing preventing plastic soup

PODCAST

Explores innovative strategies that companies, and even entire countries, can use to transition to circular plastic use, turning environmental responsibility into economic opportunity. Each episode delves into practical solutions for reducing reliance on virgin single-use plastics, implementing effective recycling, and developing reusable packaging systems.

Emma Samson Emma Samson

5 Ways Brands Can Be Supportive Parents

Just like kids often need rewards to clean their rooms, consumers can be nudged into more sustainable choices with the right framework — without the guilt trip.
Brands often focus on making sustainability easy, practical and affordable (and brown, for some reason). But what about making it irresistible? Some consumers need more than facts — they need a little gentle parenting.

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