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Magazine article featuring Willemijn Peeters of Searious Business discussing preventing plastic soup

PODCAST

Explores innovative strategies that companies, and even entire countries, can use to transition to circular plastic use, turning environmental responsibility into economic opportunity. Each episode delves into practical solutions for reducing reliance on virgin single-use plastics, implementing effective recycling, and developing reusable packaging systems.

Emma Samson Emma Samson

WP4 - A treasure hunt for reuse

Yet more challenges await our intrepid adventurers in magical realm of reusable packaging! How would these packages journey from owner to user and back again without enduring any damage? How could we ensure the cycle continues again and again? And what of their epic end-of-life finale—would they gracefully re-enter the recycling cycle for a brand-new adventure?The path was filled with challenges, from linking the key players in the chain to unlocking the secrets of reverse logistics. But fear not, dear reader! Our heroes have uncovered new clues, revealing how reuse can be profitable, scalable, and seamless. Join us as we follow the next steps in the journey, piecing together the ultimate treasure map for a circular packaging system.

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Monthly recap

Stay up to date with our projects and other developments in the circular economy