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Magazine article featuring Willemijn Peeters of Searious Business discussing preventing plastic soup

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Explores innovative strategies that companies, and even entire countries, can use to transition to circular plastic use, turning environmental responsibility into economic opportunity. Each episode delves into practical solutions for reducing reliance on virgin single-use plastics, implementing effective recycling, and developing reusable packaging systems.

Emma Samson Emma Samson

111 Industry Leaders “Ring the Bell for Recycling” — Warning EU: Without fixing recycling economics, circular plastics will fail

Europe’s recycling industry is at breaking point. Despite billions invested, recyclers are going bust while virgin plastic stays cheap.
Last Friday in Brussels, Willemijn Peeters handed over the Ring the Bell for Recycling statement to Wolfgang Trunk at the European Commission — carrying the support of 111 industry leaders from across Europe.
Their message is clear: Europe’s recyclers need action now, not in four years’ time. Without a viable market and stable demand for recyclate, the circular economy will remain just words on paper.

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