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Magazine article featuring Willemijn Peeters of Searious Business discussing preventing plastic soup

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Explores innovative strategies that companies, and even entire countries, can use to transition to circular plastic use, turning environmental responsibility into economic opportunity. Each episode delves into practical solutions for reducing reliance on virgin single-use plastics, implementing effective recycling, and developing reusable packaging systems.

Willemijn Peeters Willemijn Peeters

Opinion: Global Plastic Treaty – Spoiler Alert!

Willemijn Peeters, Founder of Searious Business, reflects on her experience at the last Plastic Treaty negotiations in Busan. While progress may feel like one step forward and half a step back, she assures us that the trajectory remains firmly in the right direction.

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Willemijn Peeters Willemijn Peeters

Is the ‘plastic tap’ under pressure?

On the final day of the 4th round of negotiations for the United Nations’ Global Plastics Treaty in Ottawa, Willemijn Peeters, founder of Searious Business, gives us an update on her highlights from INC-4 thus far.

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