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Magazine article featuring Willemijn Peeters of Searious Business discussing preventing plastic soup

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Explores innovative strategies that companies, and even entire countries, can use to transition to circular plastic use, turning environmental responsibility into economic opportunity. Each episode delves into practical solutions for reducing reliance on virgin single-use plastics, implementing effective recycling, and developing reusable packaging systems.

Willemijn Peeters Willemijn Peeters

Chemical plant in Limburg converts useless plastic into oil and back into plastic.

A new factory processes chip bags or salad containers into oil, which is then used to make new plastic. And there are more plans for chemical recycling in the Netherlands. But this is merely a drop in the ocean according to Circular Plastics expert Willemijn Peeters. “The amount of waste these petrochemical companies process is infinitesimal compared to their virgin plastic production,” says Willemijn Peeters, founder of Searious Business, a Dutch organization that helps prevent plastic pollution.

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