RePLHA Consortium Expands to Advance Reusables for White Goods

Eindhoven, March 2025 — The RePLHA consortium, facilitated by Searious Business, is at the forefront of creating an environmentally sustainable and economically efficient reuse system for transport packaging in the large household appliances (LHA) sector. With the EU’s Packaging and Packaging Waste Regulation (PPWR) mandating 40% reusable transport packaging for EU shipments and 100% for packaging within the same member state or company sites, the consortium aims to deliver reusable transport solutions for white goods by 2030. RePLHA is the acronym for Reusable Transport Packaging for Large Household Appliances.

The EU Commission has outlined clear restrictions on the use of single-use materials such as polystyrene and shrink wrap. Moreover, cardboard is also subject to stringent reduction targets and the Commission may reassess its exemption if usage increases. 

The RePLHA consortium unites companies striving to lead the reusable transport packaging market. By setting system and design standards, the consortium aims to establish interoperability and shared infrastructure for pooled transport packaging.

Building on a market assessment report from Phase 1, funded by the Reusable Packaging Association, Phase 2 is set to begin soon. Current members include Chep, Cabka, Corplex, and Heliot Europe — a well-rounded team developing cutting-edge solutions. Equipment manufacturers (EMs) and retailers will also contribute valuable insights to ensure market-fit solutions.

Source: Searious Business

In its efforts to expand, the RePLHA consortium is seeking one to two additional partners from several key sectors. These include pooling companies, logistics companies, cargo insurers, packaging manufacturers, digital tracking technology providers, and recyclers. 

Developing reusable packaging systems that reduce waste, ensure regulatory compliance, and minimize costs while maximizing efficiency requires radical collaboration across the supply chain.  Integrated digital tracking will allow real-time visibility into packaging movement, optimizing inventory management, and reducing losses. As the 2030 deadline approaches, time is of the essence and companies can use this unique opportunity to shape and own the market now. 

For more information and to express interest in joining the RePLHA consortium, visit www.seariousbusiness.com/replha.

Contact:

Lia Huybrechts
lia@seariousbusiness.com