Recycled plastic elephant
in the room
It’s time to ring the bell for recycling.
Every year, Europe invests billions into plastic recycling infrastructure — yet recyclers are on the brink. Why?
Because the biggest barriers to circular plastics are still being ignored:
Insufficient collection infrastructure.
Rising energy prices
No real demand for recycled content.
Unfair competition with cheaper virgin and imported plastics.
That’s the elephant in the room.
The economics of plastic recycling are broken.
WHY WE’RE RINGING THE BELL
The plastics industry is focused on making plastic more recyclable — and that’s important.
But recyclability means nothing without demand.
European recyclers are ready to deliver a circular future. They just need a level playing field.
We’re calling for:
Enforceable recycled content targets
Investment in waste collection and sorting
Fairer market conditions for recycled plastic
Stronger import controls and certification
Real collaboration across the plastics value chain
Industry Statement
Find the Elephant at K-Messe
We’re not at just one stand. We’re everywhere.
Look for the 🐘 Elephant High Striker — and ring the bell yourself.
Join the #StickerHunt — find an elephant, scan the code, sign the statement.
Post your support on social media using the hashtags #RingTheBellForRecycling and #ElephantInTheRoom
📸 Your voice can amplify the message. Your action can help shift the system.
Press Release September 2025
Are you a recycler, producer, brand, or policymaker who believes in a circular future for plastics?
📢 Download the statement ⬆️
🤝 Contact us to sign the statement
📷 Join us at K-Messe and share a photo of your sticker or ring the bell on social media
🧩 Tag others to join the hunt
Let’s stop ignoring the obvious. Let’s ring the bell for real change.
JOIN THE MOVEMENT
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