BRAVE’R

Brabant Veegt de Vloer met single-use

Person cleaning white tiled wall with yellow sponge and spray bottle, wearing yellow rubber gloves.

Innovation in Reuse

Cleaning supplies including spray bottles, liquid soap, and towels in a green holder.

BRAVE’R – Brabant Veegt de Vloer (Brabant sweeps the vloer with single-use) is a pioneering provincial pilot reducing single‑use plastics in the professional cleaning sector. Led by Searious Business in partnership with Ecourage, and funded by Provincie Noord‑Brabant, the project demonstrates a scalable reuse model built around durable packaging and Ecourage’s smart refill technology. By replacing disposable trigger bottles with refill‑ready systems, BRAVE’R aims to cut waste at the source and establish a practical circular solution for the sector.

Map with highlighted region labeled 'Province Nord-Brabant' in the Netherlands
Text reading 'Seaious BUSINESS' in blue and white colors, with a water wave design element.
The word 'ecourage' with parentheses around it, on a dark background.

Professional cleaning relies heavily on single‑use trigger bottles, generating continuous plastic waste and high transport and procurement impacts. At the same time, EU and Dutch rules are tightening: the PPWR brings strict reuse targets and restrictions on unnecessary single‑use formats, while DPP and UPV rules increase traceability and reporting demands.

Switching to refill systems tackles both issues at once — cutting plastic waste at the source and providing built‑in data that helps companies meet PPWR, DPP, and UPV requirements with far less administrative burden.

A large pile of assorted plastic and glass waste, including containers, bottles, and packaging, scattered on the ground.

BRAVE’R introduces a robust reuse system centred on Ecourage’s refill technology:

  • Refillable, leak‑proof bottles designed for repeated, long‑term use.

  • Ecourage’s smart refill dispensers that fill bottles safely, precisely, and hygienically using bulk concentrates.

  • Secure, leak‑proof tops that prevent spills and preserve product quality.

  • Consistent dosing and track‑and‑trace to reduce product waste, improve training, and streamline operations.

A photo showing a cleaning cart with cleaning supplies and mop in a utility room, a wall-mounted hand sanitizer dispenser, and an automatic hand sanitizer dispenser with a sensor.

PROJECT TIMELINE

  • Pilot planning: Aug 2025 – Feb 2026

  • Implementation: Mar – Jun 2026

  • Evaluation & scale-up: Post‑June 2026

WHO BENEFITS?

  • Facilities teams

  • Cleaning companies

  • Public buildings

  • Organisations looking to reduce plastic waste and stay ahead of EU PPWR requirements.

EXPECTED RESULTS

  • Up to 30% cost savings

  • Up to 80% waste & CO₂‑eq reduction

  • Real‑time usage data for ESG & PPWR reporting

  • Higher procurement/ tender competitiveness

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