Gispen: Sett CE Sofa
Our proudest project is the Gispen Sett CE, a design sofa made out of > 95% recycled plastics. We developed this sofa for Dutch furniture company Gispen within only four months time, from their own packaging waste and take-back material. Searious Business collaborated with waste collectors, plastic recycling companies, machine builders, designers, engineers, and the Technical University of Delft, to obtain, use, and assess the recycled plastics coming out of this exciting process. After getting the sofa production-ready, we helped Gispen to build their business case and optimize production costs. The sofa is fully-recyclable, easy for (dis)assembly & has a deposit on the frame.
We then helped the company to build their marketing story. With it, Gispen won the biggest tender ever for office furniture: the company can now supply furniture for 10 million Euros per year, for the coming 10 years. AND our sofa even won the Dutch Design Award 2019! This truly is a success story, for all players involved.
Although almost all companies use plastics, plastics are rarely seen as a valuable resource. This sofa demonstrates how the local recovery and recycling of plastic materials can become an economic advantage - and result in a huge reduction of plastics entering our environment.
Searious Business assembled several partners in this innovative project. Waste collectors, plastic recycling companies, machine builders, designers, engineers, and the (Dutch) Technical University of Delft collaborated with us to obtain, use, and assess the recycled plastics coming out of this exciting process.
100 % Recyclable Pouch
(Food) Packaging is the major source of plastic pollution.
We focus specifically on the 'recycle disasters' in food packaging, the multi laminate packaging. Therefore, we just finished development of a 100% fully-recyclable drink pouch. A major breakthrough, which we will now start testing in production facilities with a major converter and a number of interested brand owners. To get the needed systemic change, we set up a consortium, together with Brightlands Materials Center & TNO: RePETitive Packaging.
Material Flow Analysis:
Searious Business partnered with TU/e and Suez to determine the best recycling route for the pouch. Find out more through our material flow analysis here.
With >30,000 product packaging in stores all across the Netherlands, Superunie is well aware of the need for sustainability. More and more customers ask for sustainable packaging. Moreover, government regulations are getting stricter. Searious Business helped Superunie to develop a practical and future-proof packaging strategy, and helps to implement that change. The focus is on change with the biggest impact, working according to the latest technologies & insights in the realm of plastics.
Keywords: avoid packaging, make packaging fully-recyclable & use recycled content