1. Brief the Brief
Objective: Use input from internal business functions and analyses to strengthen the chosen ReThink proposal, create targets, and map out functional requirements.
· Cost Benefit Analyses are conducted to narrow down to the best idea
· The success criteria is discussed, including both quantitative (financial, plastics waste metrics) and qualitative (brand equity, consumer loyalty, company culture) measures
· A high-level business case canvas is set out, along with plastic waste reduction targets
· A SWOT analysis is undertaken to create a stronger brief
· The pilot brief and business case from the ideation workshop is shared with each function (Supply Chain, R&D, Marketing, Sales, Finance) as pre-work
· Each function briefs workshop on their functional requirements for the proposed pilot.
· Requirements are grouped into categories in each stage of the product lifecycle and summarised into the master brief.
2. ReDesign // Concept Design Workshop
Objective: The concept or pilot solution is developed into a product, system or process design through…
· Input and collaboration from external partners (suppliers, recyclers, etc.)
· Identifying functional requirements and conducting risk assessment
· Prototyping multiple designs, to fail fast
· Benchmarking against competitors and selecting a winning design
3. Rebrand // Implementation workshop
Objective – internal and external stakeholders develop and agree the plan, milestones, timelines and deliverables and agree how the brand should communicate the changes.
· Agree on the positioning of the brand, product and/or packaging in the market.
· Making design for sustainability part of the company culture, with design rules, processes and other ideas such as sustainability awards to incentivise departments to move the needle on sustainability.
· Seeing plastic waste as an asset which can be re-used and re-introduced into the process.
· On-going Project Management support available post workshop