Why Searious Business?

Plastic pollution is a global, growing problem. It impacts our ocean, our health, and our long-term wellbeing. Every MINUTE, 20,000 kilos of plastics leak into our ocean. Every minute of every day. And we care, as if our lives depend on it. Because they do.

We WILL be held accountable by next generations on the way we tackle plastic pollution. About 80% of all sea birds have plastic in their stomachs. One in four of all fish.

This disturbing fact leads up to the next. About 93% of all adults are tested positive for the plastic chemical BPA every year. 

And it gets worse: scores of chemicals are twice as high in children from 6-12 years old as in adults.


Our surprise

Only 9% of plastics are recycled. Really. So there is lots of potential for companies to keep plastics in a closed loop, and prevent plastics from entering our environment. Nonetheless, only very few people in the world help companies to do the right thing.


It's easy to say things have to change. But generally, that doesn't actually change anything. Searious Business was founded to show companies there is another way, and wants to help them lead by example. We believe in the power of innovation and entrepreneursip to address complex environmental challenges. 

Our approach

Searious Business is a enterprise with a strong mission focus. We develop front-end solutions that help prevent plastic pollution in our seas. We gather business leaders and other stakeholders who are united by a shared vision of an ocean free of plastic waste.


Searious Business stands out by using disruptive innovation at the intersection of technology, sustainability and social change. We are passionate about improving effectiveness of for-profit organizations as agents of change. Creating innovative, economically advantageous alternatives at the source, Searious Business collaborates with companies and others to strategically assess internal plastic use and reduce external impacts on ocean ecosystems.

The Searious Business solutions


Our primary goal is to prevent plastics from ending up in our environment. As we work with business, governments, and various other organizations, we are always guided by these core principles:
  • Re-Think: We help establish inclusive, innovative, solutions-based thought processes.

  • Re-Use: Moving away from "single use" for industry and consumers.

  • Recycle: Applying "re-think" to recycling programs - Cents and sense.

  • Re-Design: Systems, strategies, and product cycles - Making improvements, together!

  • Re-Train: Producers and the public - Changing how people treat and value plastics.


Let us help you to define and implement more sustainable ways of producing and distributing goods.

Willemijn Peeters
Ocean Ambassador

of the Netherlands

Wendy Franken
Growth Manager