Why Searious Business?

The issue

We WILL be held accountable by next generations on the way we tackle plastic pollution. About 80% of all sea birds have plastic in their stomachs. One in four of all fish.

This disturbing fact leads up to the next. About 93% of all adults are tested positive for the plastic chemical BPA every year. And it gets worse: scores of chemicals are twice as high in children from 6-12 years old as in adults.

Business as a force to do good

Our surprise

It's easy to say things have to change. But generally, that doesn't actually change anything. Searious Business was founded to show companies there is another way, and wants to help them lead by example. We believe in the power of innovation and entrepreneursip to address complex environmental challenges. 

Changing the game

Searious Business stands out by using disruptive innovation at the intersection of technology, sustainability and social change. We are passionate about improving effectiveness of for-profit organizations as agents of change. Creating innovative, economically advantageous alternatives at the source, Searious Business collaborates with companies and others to strategically assess internal plastic use and reduce external impacts on ocean ecosystems.


Our primary goal is to prevent plastics from ending up in our environment. As we work with businesses, we are always guided by these core principles:
  • Re-Think: We help establish inclusive, innovative, solutions-based thought processes.

  • Re-Use: Moving away from "single use" for industry and consumers.

  • Recycle: Applying "re-think" to recycling programs - Cents and sense.

  • Re-Design: Systems, strategies, and product cycles - Making improvements, together!

  • Re-Train: Producers and the public - Changing how people treat and value plastics.

Let us help you to define and implement more sustainable ways of producing and distributing goods.

Free online version: Plastic Scan 

Meet the team

Willemijn Peeters
Founding Director & Ocean Ambassador

of the Netherlands

Yasin El Bouzidi
Product Designer

Dimitra Kanidou

Industrial Ecologist

Rosemarie Wuite
Business Developer

Elianne Janssen

Iris Hameleers
Industrial Ecologist

Sibylle Rouet Pollakis
Industrial Ecologist

Anne Koot
Industrial Ecologist

Kim Deenen, Esther de Graaff, Evan Dankers, Sjors Grispen & Willem Seuren
Foam Squad